Bank of Baroda, erstwhile Vijaya Bank and erstwhile Dena Bank are established institutions serving the nation and the society at large, with a legacy of 80 – 100 years. The combined synergy of the three banks is aimed at deepening the relationship with the customers by offering wider range of products & services, enhanced network of branches, ATMs and a different banking experience. The synergy is aimed at creating a contemporary banking entity that’s truly Indian at Heart and Global in Scale.
This process of amalgamation promises to leverage the specific skills of each bank and imbibe their best practices. This mega entity has the ability to do more and reach further to fulfil customers with world class offerings backed by robust processes.
The power of 3 became an organic thought for campaign and it came effortlessly from the intent and purpose of dynamic amalgamation. The articulation for it then became an evocative campaign line “Ab Saath Hain Teen, Behtar Se Behtareen” which takes inspiration from the fact that the whole is always bigger than the sum of its parts. That when three great institutions come together, things will go from better to the best.